On November 26th, at the opening ceremony of the Shanghai BMW Expo, XCMG TrueCare, XCMG's "Wholeheartedly+" service brand, was launched globally by XCMG.
Service oriented is an important part of XCMG Group's "Five Modernizations" transformation and upgrading. Building a globally preferred service brand is XCMG's unremitting pursuit to provide integrated solutions for global customers and create a world-class brand.
On site, Liu Jiansen, Vice President of XCMG Machinery, gave an in-depth explanation of the new service brand strategy concept and the "XCMG TrueCare" service framework and system.
XCMG's "Wholeheartedly+" service brand closely adheres to the "Solid to Succeed" XCMG brand concept, with "solid" as the core, building a global service commitment, committed to providing integrated solutions for global customers through excellent innovation, strict quality control, and efficient service, leading the future with intelligent and customized services, and helping customers maintain a competitive advantage in the global market.
XCMG TrueCare, the global service brand of XCMG "Wholeheartedly+", has been launched by XCMG
S-Swift speed
Supported by a global service network, we ensure that customer needs are responded to in a timely manner. With the "Customer 360"+"Equipment 360+Spare Parts 360" view system, we quickly solve problems and minimize downtime to the greatest extent possible.
O-Optimal Best
By integrating the five major digital management systems of XCMG, we provide customers with the best solutions and improve operational efficiency.
L-Longterm Long term
By combining various service atomic products such as warranty, extended warranty, and second-hand phones, we create a TCO service model to provide customers with a variety of value-added services, safeguard the entire lifecycle of equipment, provide continuous care, and establish long-term cooperative relationships.
I-Intelligent Intelligence
Committed to building a comprehensive smart solution for "research, production, supply, marketing, and service integration" to meet customers' customized needs.
D-Dedicated Exclusive
Relying on the global call center, we focus on customer needs 24/7, with a professional team providing real-time support. Combined with digital platform monitoring, we ensure the continuous and efficient operation of equipment and guarantee 100% customer satisfaction.
XCMG TrueCare, the global service brand of XCMG "Wholeheartedly+", has been launched by XCMG
At present, XCMG has formed a global service guarantee system including 14 overseas regions, 50+subsidiaries, 300+distributors and 2000+service outlets, 1000+XCMG service experts and 10000+local service engineers, 20+service standardization systems, and a global four level spare parts network of "Xuzhou main warehouse+regional center warehouse+national warehouse+distributor and project warehouse", ensuring consistent and rapid response and service quality across regions.
We believe that with the strong support of our global customers and friends, 'XCMG TrueCare' will become the preferred service brand in the global construction machinery industry, extending the value chain innovation of our main business and creating new heights for globally renowned brands, "said Liu Jiansen.
Wholeheartedly entrusted, never stopping, XCMG is worthy of your trust!
